Londoners, we know you always go the extra mile. From morning to evening, you are busing it, walking it, tubing it and it is crucial to start your day with the right breakfast. Do you know that a banana is the only fruit that we eat from birth to old age. It’s also the only…
Pitching to clients
So how do you pitch to a client you’d like to work with as a copywriter? It’s a brilliant question. My first piece of advice is keep is short and sweet. Unlike this essay I have written about pitching (it’s a long novel). Anyway, what was I saying? Yes. Keep it short. Sweet. To the…
Thinking of copy as design
Two articles I have read recently that has helped me think of copy as design.
Writing headlines isn’t as pretty as this picture
Headlines and some ways to think about writing them.
let'swritecopy 